How to make your site Search Engine Friendly with 301 Redirect PDF Print E-mail
Written by Marketing911.org   

301 Redirect

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. Also it is essential for SEO purposes to redirect your “domain.com” address to “www.domain.com”, I will explain why in the www redirect section below. The code “301″ is interpreted as “moved permanently”.

 

IIS Redirect

  • In internet services manager, right click on the file or folder you wish to redirect
  • Select the radio titled “a redirection to a URL”.
  • Enter the redirection page
  • Check “The exact url entered above” and the “A permanent redirection for this resource”
  • Click on ‘Apply’

ColdFusion Redirect

<.cfheader statuscode=”301″ statustext=”Moved permanently”>
<.cfheader name=”Location” value=”http://www.new-url.com”>

 

PHP Redirect

<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );
?>

 

ASP Redirect

<%@ Language=VBScript %>
<%
Response.Status=”301 Moved Permanently”;
Response.AddHeader(”Location”,”http://www.new-url.com/”);
%>

 

ASP .NET Redirect

<script runat=”server”>
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader(”Location”,”http://www.new-url.com”);
}
</script>

 

JSP (Java) Redirect

<%
response.setStatus(301);
response.setHeader( “Location”, “http://www.new-url.com/” );
response.setHeader( “Connection”, “close” );
%>

 

CGI PERL Redirect

$q = new CGI;
print $q->redirect(”http://www.new-url.com/”);

 

Ruby on Rails Redirect

def old_action
headers[”Status”] = “301 Moved Permanently”
redirect_to “http://www.new-url.com/”
end

 

Redirect Old domain to New domain

It is essential to redirect your “domain.com” address to “www.domain.com”, because search engines will see these url as two separate sites, therefore your link popularity will be split between the two site and possibly get penalized for duplicate content on your site. To implement the redirect, just create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

Please REPLACE www.newdomain.com in the above code with your actual domain name.

In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

 

Redirect to www

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

 

How to Redirect HTML

Please refer to section titled ‘How to Redirect with htaccess’, if your site is hosted on a Linux Server and ‘IIS Redirect’, if your site is hosted on a Windows Server.

Test your redirection

You can Test your redirection with this simple Search Engine Friendly Redirect Checker

Or to be 100% sure and see the redirection in action use the HTTP Server Header Checker. This tool will show you whether the 301 redirect is being provided by the server. This is what a search engine will see when it visits the site. The result should look like the following areas in red:

 

#1 Server Response: http://example.com
HTTP Status Code: HTTP/1.1 301 Moved Permanently

Date: Wed, 14 Mar 2007 22:49:28 GMT
Server: Apache/1.3.27 (Unix) PHP/4.4.1 FrontPage/5.0.2.2510 mod_ssl/2.8.14 OpenSSL/0.9.6b
Location: http://www.example.com/
Connection: close
Content-Type: text/html; charset=iso-8859-1
Redirect Target: http://www.example.com/

 

#2 Server Response: http://www.example.com/
HTTP Status Code: HTTP/1.1 200 OK

Date: Wed, 14 Mar 2007 22:49:28 GMT
Server: Apache/1.3.27 (Unix) PHP/4.4.1 FrontPage/5.0.2.2510 mod_ssl/2.8.14 OpenSSL/0.9.6b
Connection: close
Content-Type: text/html

 

 

 

 
Top 10 SEO tricks PDF Print E-mail
Written by Marketing911.org   

1. New Domain? Old Domain?

Do not purchase a brand new domain unless you absolutely have to. Google now has an "aging delay for all domains" check. New domains will be considered unreliable and need to "age" before it gains importance in the google index. If you had to use a brand new domain, expect to see 9-12 month delay before you are able to achieve top 20 position in any keyword. The trick is buy an old or expired domain.

2. Don't go for the popular keywords.

Do not try to tackle the popular keywords such as "travel" "computer", instead add a word before or after the keyword such as "travel tips" or "computer news". Many top 20 positions in less popular keywords is a thousand times better than a top 200 position in a extremely popular keyword.

3. Design your site to be "spider-friendly".

Remember spiders can not fill out forms or click on flash menus. Always have an alternative HTML link that spiders can travel through to crawl your entire site. The best way to go about this is have a sitemap that contains links to every page of your site. Google has a special place for web masters to submit their sitemaps. Use it! https://www.google.com/webmasters/tools/sitemaps


4. Only link out to non-spammer, non-linkfarm and quality sites.

The truth is, it doesn't matter who links to you, you can have a thousand spammer and link farms that have links to your site, and it won't affect your rank with google. But if your site contains links to spammer and link farm sites, your site will also be marked as spammer or link farm. So the trick is, watch who you link to.


5. Put your most important keyword in your url and title tag.

Search engines such as google see your url as one of the most important factor for determining relevancy. For example, the top 20 positions for the keyword "wallpaper" are occupied by sites that contain the word "wallpaper" in their url. So if you want to achieve top 20 position in any keyword, the fastest way would be having that keyword in your url. Title tags are also very important for search engines, especially the first few words, put your most important keyword in the front of your site title.

Read more...
 
Using Image Search to Drive Traffic to Your Website PDF Print E-mail
Written by Marketing911.org   

While vertical search is still in its infancy, the integration of vertical results through Google Universal and Ask 3D are allowing sites to draw more and more visitors from specialty indexes. One of the vertical search indexed that is becoming more and more popular is imagine search. Unfortunately, many small businesses are overlooking traffic opportunities by not optimizing the images on their sites.

Image search results are now often showing up on the first page of engines like Google, MSN, Yahoo and Ask.

Here's a screen shot I took at Google today after a search for the phrase "birthday cake."

 

You'll note there are three images from the Google image database showing up at the top of the listings. Since I'm hunting for ideas for my son's first birthday cake, I'm far more likely to click on images than on the standard text results. In fact, I'd wager there are quite a few keyword phrases that are likely to send a fair amount of image search traffic.

Read more...
 
 


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